About me

I’ve spent the last couple of years working in performance marketing but what really interests me is not so much the creativity or marketing strategy but how data can be applied to the field of marketing, be it through analytics or the use of machine learning.

My area of interests are mostly driven by pop techno-culture. One of which is is understanding the area of crypto-enabled decentralized finance enough to start “investing” in it.

Professionally, I’m currently most interested in the area of growth — in the context of accelerating a product’s adoption and usage through understanding its growth mechanics coupled with the process of constant experimentation. I think this is where the areas of marketing, analytics and automation can come together to be truly effective.